The importance of the job post:
The job post is the first impression that the job seekers receive about your company. Your job post can be used as a branding tool, attracting high-quality candidates and building strong talent pools.
Your job post must give your target candidates the information they want and need. There are 4 major factors affecting your target candidates reach;
1- Job Title
2- Job Description
3- Job Requirements
4- Information about your company
How to target the right candidates?
1- Job Title:
Write an easy-clean job title, Avoid using internal titles” titles that are used internally within your organization”, and slangs “Ninja, Guru,..etc”. Always go for titles that are market-friendly, descriptive, and easily remembered.
2- Job Description “What do you need your future employee to do ?”
An effective job description is typically divided into two main sector
An overview of the role which we call summary
The job responsibilities or duties
The Overview:
Usually, it’s a paragraph summarizing the job itself. It's the emotional part of the job post, you need to write it as if you are speaking to the candidates, you need to highlight your advantages that would capture the high caliber candidates. Add your key selling points about your company highlighting a summary of the day-to-day activity of the job.
“Examples:
Ineffective: The incumbent will handle all receptionist duties including greeting clients.
Effective: You will serve as the first impression for our executive offices.
Ineffective: This position is responsible for generating sales and servicing customers.
Effective: You will actively close sales, provide exceptional customer service, and become an intricate component of our progressive team environment.” 1
2- The Job responsibilities and duties:
This is the most important aspect of the job post, it lists all of the day-to-day activities that you need your future employee to perform.
Add them in a line format, preferably using bullets for an easier read.
Try not to prolong as most of the job seekers scan them quickly you need to highlight the main functions.
Use simplified wording that is easily understandable by all.
3- Job Requirements: “What you are looking for in your future employee? “
You need to begin with the required skills first, the musts that you need them to have to perform with optimal performance, Begin with the educational background and the years of experience. List the tools and technologies that they need to be aware of to use, for example,
Software Developer, you need to add the software languages that he will use, PHP, .Net, Java,...etc
Digital Marketing Specialist, You can add the platform that he will use, Adwords, Facebook Ads Manager, …
Any needed background (ie; FMCG working experience, worked with B2B sales...etc)
Then you will go for the preferred skills, the additional skills, that would be an advantage if the candidates have.
4- Information about the company:
Write a brief description of your company, Show your company culture, mission and values. When hiring someone, you are not only looking for someone who matches your required technical skills, but also fits your company’s environment.
Please check out this article on how to complete your company profile on WUZZUF
Additional notes:
1- The Location: adding a detailed job location is a must since most of the candidates search for jobs that are close to their homes. It even saves you time when filtering the applicants
2- Salary: the financial aspects of the job, you can choose not to show it, you can also add the other salary details like commissions, insurances, profit share, allowance.
3- Proofread your post avoiding any spelling or grammar mistakes
To post a job on WUZZUF, Check out this Article